Bill Harkin Associatesstage design

Together with Priority Productions, Bill Harkin Associates have produced several launches for Renault in recent times. The one pictured here was held at the Millbrook Proving Grounds in the Concept Centre.
The set proved difficult as the venue was shaped like a tin croissant, meaning that sight-lines worsened as one moved further back. To overcome this the set was angled off the true plane, making every element of the set asymmetrical.
Raked seating was also required, rising as the building came down to meet it. The finished set featuring retractable 50% mirror blinds did however look striking.
View the most recent Renault launch.
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